Il negozio di alimentari di alta qualità DEAN & DELUCA

We are in Japan!

Great ideas often have mythical stories – that is certainly true for Dean & DeLuca.

AutoreChocolate is available in Japan at Dean & Deluca, the famous gourmet shop. If you don’t how its success started read on.

This is the story of two young new yorkers. In the 70s they decided to open a food store in SoHo,  the iconic artist and warehouse district in lower Manhattan in NYC. The shop became suddenly popular and very trendy among food lovers and artists, it offered high quality products and delicatessens that nobody saw before in NYC.

 

“We were the first to bring in radicchio, the first to sell balsamic vinegar, sun-dried tomatoes and dried mushrooms. In those early days I went out of my way to establish extra virgin olive oil … everyone who came into the store got a taste.” – Giorgio DeLuca, one of the two founders.

 

Today Dean & Deluca is considered, not just a chain of upscale grocery store, but a place for one of the world’s best epicurean treats for cooking, eating and entertaining. It has shops all around the world and, guess what? Their japan shop started selling AutoreChocolate, offering Croccantino, Minuto, Pralines and all the chocolate products we conceive and make in San Marco dei Cavoti.

 

For us there couldn’t be better recognition than being selected among such a high quality foods!

Anyone travelling to Tokyo? Well, don’t forget to send us a picture if you end up at Dean & DeLuca!

 

AutoreChocolate home page screenshot

AutoreChocolate: introducing the first Croccantino E-shop!

San Marco dei Cavoti is the birthplace of each delicious chocolate covered Croccantino crunchy bar. Until today AutoreChocolate has been sold in many cities, events and restaurants, yet we are in many countries outside of Italy. But still you may find hard shopping one of the elegant box of our chocolate treats.

Finally we got online with a brand new E-Commerce!

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A possible Maya lord forbids a person to touch a container of chocolate.

The brief and tasty History of Chocolate

A possible Maya lord forbids a person to touch a container of chocolate.

A possible Maya lord forbids a person to touch a container of chocolate.

The history of cocoa goes as far back as the 600 BC when the Olmec, the first major civilization in South Mexico and Central America, were the first to create cocoa plantations. Christopher Columbus didn’t even try to taste it, too bad for him! Instead Spanish conquistadores noticed that indigenous used to drink and to trade with it so they understood its value. At that time they used to roast and crush the seeds with stones. “Xocoatl” was the drink where the roasted powder was mixed with vanilla and honey.

Fun fact: after cocoa was brought to Europe, pope Pius V said that it was so disgusting you could even eat it on Friday, it wouldn’t affect the fasting commitment. Cocoa started becoming popular in 1727 when Nicholas Sanders made the first “chocolate milk” which was no drink, no yet chocolate, just something in between.

The real chocolate guy was C.J. van Houten of the Netherlands. He was looking for making the cocoa powder easy to mix in water. In 1847 he developed a way to separate fat from cacao roasted beans by hydraulic press obtaining cocoa powder separated from cocoa butter. The powder was still difficult to solve in water so he invented the so called “Dutch process”. He could modify the pH, obtain a powder darker in color and easy to solve in water.

What about the leftover fat part, or cocoa butter? Here comes Joseph Fry. If you are devoted to chocolate tablets you should have his image somewhere in your kitchen since he dared to mix cocoa powder, butter and sugar in a modelling paste! Fry & Sons started selling the new sweet treat in 1847.

From that point on, cocoa plantations started growing Brasil and in western Africa by Spanish colonists bringing it in Ghana, Cote d’Ivoire, Indonesia and other countries.

Since we are talking about food and sweets some Italians had to have a role in this story. In 1865 Paolo Caffarel did something revolutionary: he put hazelnut in Chocolate making the “Gianduiotto”. We thank him for every Gianduia chocolate bar we make 😉

I know what you are thinking. What about Switzerland and chocolate? They are involved in the milk chocolate. Here we go, in 1875 Daniel Peters added it, he tried, he tried hard but water of milk fight with fat of chocolate. After him another Swiss guy came to help, Henry Nestlè had just invented the dried milk which is great to mix to cocoa mass. That chocolate however wasn’t still perfect: bittery and acid.

Again a famous name, Rudolph Lindt introduced a final process, the “conching” (you can read about it here). Chocolate is melt in your mouth now and that is way Lindt company is still good in making the chocolate melt in your mouth.

Interesting, yeah?