Great ideas often have mythical stories – that is certainly true for Dean & DeLuca.
AutoreChocolate is available in Japan at Dean & Deluca, the famous gourmet shop. If you don’t how its success started read on.
This is the story of two young new yorkers. In the 70s they decided to open a food store in SoHo, the iconic artist and warehouse district in lower Manhattan in NYC. The shop became suddenly popular and very trendy among food lovers and artists, it offered high quality products and delicatessens that nobody saw before in NYC.
“We were the first to bring in radicchio, the first to sell balsamic vinegar, sun-dried tomatoes and dried mushrooms. In those early days I went out of my way to establish extra virgin olive oil … everyone who came into the store got a taste.” – Giorgio DeLuca, one of the two founders.
Today Dean & Deluca is considered, not just a chain of upscale grocery store, but a place for one of the world’s best epicurean treats for cooking, eating and entertaining. It has shops all around the world and, guess what? Their japan shop started selling AutoreChocolate, offering Croccantino, Minuto, Pralines and all the chocolate products we conceive and make in San Marco dei Cavoti.
For us there couldn’t be better recognition than being selected among such a high quality foods!
Anyone travelling to Tokyo? Well, don’t forget to send us a picture if you end up at Dean & DeLuca!